First of all, I want to say a BIG thank you to Daisy Engel for posting this video – thanks Daisy! 🙂
The video is Sodastream’s new ‘Join the revolution’ advert and it hits SO MANY positive buttons.
First of all, it addresses the hugely important issue of the environment via the re-use benefits of Sodastream over the traditional one-use ‘drink and bin’ soft-drink options. However, looking at it through the lens of an L&D tragic like myself, it speaks about Sodastream’s culture of innovation, diversity, inclusiveness, adaptability, agility, and much more.
I can only imagine how such a well thought out marketing initiative must positively impact on both the quality of people attracted to work for the organisation AND the people already working there.
Oh, and just to be on the safe side, I should make it clear that I have no affiliation with Sodastream and I’m not getting paid to post this…although, if Sodastream wants my bank account details, they only need to ask 😉
Thanks, as always, for reading. I hope you enjoyed it. Please be sure to like, comment, follow, and share.
About the Author:
I’m a self-confessed Learning & Development tragic. In my work-life, I’m a an Industry Engagement Manager for the University of Queensland’s Business School, meaning I work with clients to design, develop and implement ‘end-to-end’ blended capability development solutions.
If you’re interested in having a chat about how UQ Executive Education can help transform your organisation via our tailored executive development solutions, our public short courses, our Graduate Certificate in Executive Leadership, or the full MBA, please feel free to email me on firstname.lastname@example.org.
I’m also a keynote speaker on topics including (but not limited to) ‘Creating the workplace culture you want to work in’, ‘The future of organisation learning’, ‘Simple strategies for maximising transfer of learning to behaviour’, and ‘Speaking C-Suitese, not L&Dese, to win L&D budget approval’. If you’d like to engage me to speak at one of your events, feel free to contact me on the email address above.