What’s in a name? How might the name of your learning resources affect engagement?

Naming Training Programs - L and D Generous

Does the name of your capability development initiatives impact on engagement?

I was recently thinking about the unavoidable fact that some people resist any initiative labelled ‘training’ or ‘learning’…indeed, some people seem to be actively anti anything to do with training/learning.

We can debate the possible reasons for this (e.g. terrible experiences in school, thinking they know it all already, not seeing capability development as a priority, people who ‘don’t like being told what to do’, etc) but the harsh reality is that there will always be some people (sometimes many people) who just react negatively to anything with the words ‘training’ or ‘learning’ (or similar) in them.

Now, there’s a lot we can do to overcome such objections Continue reading

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